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Aston Martin understands that people desire manual transmissions

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Aston Martin CEO Lawrence Stroll recently expressed his excitement over the overwhelming response to the limited-edition $2 million Valour, a 110-car production run that sold out very quickly. Inspired by the one-off Victor, the Valour features a 705-horsepower V-12 engine and a six-speed manual transmission, which Stroll believes is a significant factor in its success. Despite the industry trend towards electric vehicles, Aston Martin sees its customers embracing tradition and is considering the potential for more manual-transmission cars in its limited-run specials. Stroll also confirmed the return of the Aston Martin Vanquish with a new V-12 engine and 824 HP, set to be the flagship model launching in the fall.

The car industry may be leaning towards electric vehicles, but Aston Martin is staying true to its roots and focusing on delivering powerful and luxurious cars that cater to enthusiasts who appreciate tradition. Stroll’s belief in the appeal of a V-12 engine and manual transmission reflects the brand’s commitment to delivering high-performance vehicles that stand out in a crowded market. While the company is not shying away from electrification, with plans for a plug-in hypercar and battery-electric vehicle platform in development, it is also exploring the potential for more special models featuring manual transmissions and V-12 engines.

Stroll’s ambitious plans to revitalize the Aston Martin lineup have already seen the introduction of new models such as the DB12, Vantage, DB12 Volante, and DBX707 with a revamped interior. The upcoming Valhalla hypercar and new Vanquish, coupled with a focus on delivering 12 new cars in 12 months, demonstrate a commitment to innovation and expansion within the luxury automotive market. Aston Martin’s dedication to delivering cutting-edge technology alongside traditional craftsmanship sets it apart as a brand that caters to a diverse range of customers who appreciate performance and luxury in equal measure.

With the success of the limited-edition Valour and the upcoming launch of the new Vanquish with a powerful V-12 engine, Aston Martin is poised to continue its legacy of delivering high-performance vehicles that cater to enthusiasts. The brand’s commitment to offering a range of models, from manual-transmission specials to electrified hypercars, showcases its versatility and willingness to adapt to changing market trends while staying true to its heritage. Stroll’s vision for Aston Martin’s future is one of innovation and expansion, with a focus on delivering a diverse range of models that appeal to customers seeking both tradition and modernity in their luxury vehicles.

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