The days of Jaguar Land Rover are officially over, at least in name. As of June 1, the UK-based luxury automaker is officially known as JLR. You can probably guess where the three letters come from, but this is more than just an abbreviation of a slightly awkward title. It’s a new corporate identity that sees iconic Land Rover models transition to brands under a new JLR umbrella, on the same footing as Jaguar.
We first heard about this change in mid-April, presented as part of JLR’s $18.6 billion Reimagine strategy. At that price, JLR is obviously doing more than just creating a new logo. Manufacturing facilities are being upgraded and overhauled for the electric future, and the automaker has plans to move swiftly in that direction. We already know about JLR’s next-gen ELR platform for electric SUVs, slated to underpin the Range Rover EV in 2025. On Jaguar’s side of the fence, a new JEA platform will also arrive that year for three new EVs, including a four-door GT that’s said to have more power than any production Jag in history.
For now, at least, the focus is on branding. Jump over to the Land Rover USA website and you’ll see just a small Land Rover logo towards the bottom of the main page. Defender, Discovery, and Range Rover are listed as brands, but that doesn’t mean JLR is abandoning 75 years of brand equity with Land Rover. The SUVs will still carry Land Rover badges, and the name will endure as a heritage mark for the company. Executives envision the reimagined JLR as a House of Brands for distinct British luxury motoring.
“Pivotal to our Reimagine strategy is the formation of the House of Brands, which is a natural evolution, with a purpose of elevating and amplifying the uniqueness of our characterful British marques,” said Professor Gerry McGovern OBE, chief creative officer at JLR. “Our ultimate ambition is to build truly emotionally engaging experiences for our clients that, over time, will build long-term high equity for our brands and long-term sustainability for JLR.”
Cashierless clothing shop: Testing a new Seattle Seahawks store that uses Amazon tech and RFIDs
Crypto Trading Platform GSR Receives In-Principal MPI License in Singapore
Helicopter Hunt: California residents horrified by plan to curb island’s deer population, ‘violent and ugly’
All Onewheel electric skateboards recalled after 4 deaths and dozens of serious injuries reported
Gov. Kathy Hochul announces program to help Venezuelan asylum seekers find jobs and leave shelters
Eagle-eyed fans spot Man City kitman help Ederson avoid red in win vs Forest
Uniquely New York: Under the big top
TRIP.COM GROUP WELCOMES ITALIAN TOURISM MINISTER AND DELEGATION TO ITS HEADQUARTERS
I’m a Long-Distance Hiker With Ulcerative Colitis—Here’s How I Manage On and Off the Trail
Surgeons perform second pig heart transplant, trying to save a dying man
This Exec Is Forcing Google Into Its First Trial Over Sexist Pay Discrimination
‘Jersey Shore’ Shocker: Nicole ‘Snooki’ Polizzi Spills the Beans, Ronnie and Sammi Won’t Reunite in Season 6
Invest Like A Pro: Strategies To Supercharge Your 401(k) And Future
Watch: Mariners pitcher George Kirby throws knuckleball as tribute to Tim Wakefield
How Google Alters Search Queries to Get at Your Wallet
News18 hours ago
Wallace: I asked PM to give Ukraine £2.3 billion more for battle with Russia
News17 hours ago
One woman killed, several shot over the weekend in D.C.
Sport19 hours ago
England’s Lionesses squeeze back into school uniforms for BBC Children In Need
Tech21 hours ago
Mattel CEO Claims Its Barney Movie Won’t Be Weird
Sport18 hours ago
Celtics to acquire Jrue Holiday in latest blockbuster deal following Damian Lillard trade: reports
Lifestyle17 hours ago
‘Rogue One’ Director Says ‘There Is So Much Inaccuracy’ Surrounding Making of ‘Star Wars’ Prequel: ‘We All Worked Together Until the Entire Last Minute’
Finance20 hours ago
Cancelled Vs Celebrated. Will We See A Geographical Shift In ESG Leaders?
Auto23 hours ago
2023 Corvette Z06 Deliveries Delayed Amidst Parts Shortages