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Chronus, a workplace mentoring startup, acquires Imperative, an employee engagement platform.



Chronus, a Seattle-based mentoring software platform, recently acquired Imperative, another startup in Seattle that specializes in building tools for employee engagement. Imperative, founded in 2014, raised $3 million in 2020 to support the growth of its platform focused on facilitating conversations between colleagues and improving organizational effectiveness. The company was co-founded by Aaron Hurst, who has since moved on to found Board.Dev, a new venture aimed at increasing tech representation on nonprofit boards. CEO Steve O’Brian now leads Imperative following Hurst’s departure.

By joining forces, Chronus and Imperative aim to better understand and address the importance of employee purpose in today’s workforce. According to Chronus CEO David Satterwhite, recognizing and nurturing employee purpose is crucial for driving engagement and productivity within organizations. This strategic move by Chronus reflects the growing emphasis on employee engagement and organizational effectiveness in the world of business.

The acquisition of Imperative by Chronus marks a significant step forward for both companies in terms of expanding their offerings and solidifying their positions in the market. By combining their resources and expertise, these two Seattle-based startups are poised to provide innovative solutions for enhancing employee engagement and productivity. This strategic partnership underscores the importance of addressing employee purpose as a key factor in driving organizational success.

The merger of Chronus and Imperative represents a powerful collaboration between two companies with complementary strengths and a shared commitment to improving employee engagement. With a focus on fostering conversations between colleagues and enhancing organizational effectiveness, these companies are well-positioned to meet the evolving needs of today’s workforce. By leveraging their combined capabilities, Chronus and Imperative are poised to make a lasting impact on the world of employee engagement and productivity.

As the business landscape continues to evolve, the role of employee engagement in driving organizational success has become increasingly important. By recognizing the value of employee purpose and investing in tools and technologies to support it, companies like Chronus and Imperative are setting themselves apart in a competitive market. This acquisition highlights the growing recognition of employee engagement as a critical factor in driving organizational performance and success.

In conclusion, the acquisition of Imperative by Chronus represents a significant development in the world of employee engagement and organizational effectiveness. By coming together, these two Seattle-based startups are poised to make a positive impact on the way companies approach employee purpose and engagement. As businesses continue to prioritize employee satisfaction and productivity, strategic partnerships like this one will play a crucial role in driving success and innovation in the future.

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