Workers retrieve boxes at an Amazon fulfillment center on Prime Day in Raleigh, North Carolina, U.S., on Monday, June 21, 2021.
Rachel Jessen | Bloomberg | Getty Images
Amazon is hosting another Prime Day-like deal bonanza next month, marking the first time it will hold two such events in the same year.
The company said Monday that the event, which it’s calling the “Prime Early Access Sale,” will take place Oct. 11-12. The event is only open to members of Amazon’s Prime subscription program, and will feature “hundreds of thousands” of holiday deals, said Jamil Ghani, vice president of Prime, in an interview.
CNBC previously reported that Amazon began contacting sellers about the event in June.
Prime Day, which started in 2015, is typically held once a year during the summer. But Amazon tweaked the timing of the event in 2020 and 2021, as the Covid-19 pandemic strained its operations. The company also has experimented with other discount events, such as an apparel sale, a pet-focused event and a fall beauty event.
Ghani declined to say whether Amazon plans to host more than one sales event for Prime members moving forward.
By setting a deal event for October, Amazon is playing into a trend that’s gained momentum in recent years. Major retailers have started announcing promotions well ahead of Black Friday and Cyber Monday, in large part because more sales are moving online.
The new sales event could help jumpstart holiday shopping early for Amazon as the company stares down slowing e-commerce sales and a host of economic challenges, including a potential recession, soaring inflation, rising interest rates and the excess expansion it undertook during the pandemic.
Holiday sales are expected to grow from last year, but much of the increase will likely be driven by higher prices, according to a Bain & Co. forecast. Shoppers will likely be on the hunt for discounts more than usual as their wallets feel the strain.
“These days, it’s not lost on you or me that folks are trying to make their dollar stretch,” Ghani said.
WATCH: Amazon stock hasn’t really done anything in two years
Lamborghini Huracan Sterrato Video Includes Crop Circles, Proclaims “Dust Is Gold”
E-scooter speed limit reduced to 20 kph in Istanbul
U.S. designates Pakistan, al-Qaida branch ‘terrorist’ groups
Second primary school pupil dies from Strep A bacterial infection
Legalized recreational marijuana could be back on Florida ballots in 2024
“Not the homosexual is perverted”: filmmaker Rosa von Praunheim turns 80
Here’s How Often You Really Need to Clean Your Bathroom
Balenciaga are NOT suing creative masterminds behind warped children’s BDSM-themed photoshoot
29 Chill Songs for When You Just Need a Minute to Yourself
How Do I Stop My Smoke Alarms From Going Off When I’m Cooking?
‘The Sopranos’ Actor Lillo Brancato Jr. Returned to Acting Shortly After Being Released From Prison
‘Bridgerton’: Season 3 Will Focus on Penelope and Eloise’s Broken Friendship
Robert Plant’s Solo Songs Achieved What Led Zeppelin Never Could
Chicopee man arrested as the alleged ‘Route 91 Bandit’
Why Billie Eilish Keeps Doing the Vanity Fair Interview: ‘I Feel Really Connected to Myself’
Auto23 hours ago
GM’s Robotaxi Division To Enter “Large Number Of Markets” In 2023
Tech18 hours ago
Updates From the Mario Movie, The Flash, and More
Wellness19 hours ago
When Postpartum Depression Shows Up as Intense Anger
Tech23 hours ago
South Dakota Bans TikTok From State Government Phones
Auto24 hours ago
Polestar Subcompact EV Crossover Rendered As Mini Aceman Rival
Auto17 hours ago
New BMW M2 With M Performance Parts Debuts At Essen Motor Show
Travel17 hours ago
Nobu Hospitality and Simon Celebrate Opening of Nobu Hotel & Restaurant at Phipps Plaza
Auto19 hours ago
Tuner Builds Mercedes G 500 On Tracks For Dashing Through The Snow