Apple CEO Tim Cook opened the company’s Fifth Avenue store Friday in New York to celebrate the official release of the iPhone 15 lineup, the Apple Watch Series 9 and the Apple Watch Ultra 2.
Customers flocked to the store to get their hands on the new devices, and the line stretched around the corner of 58th Street from Fifth Avenue to Madison Avenue. One man told CNBC’s Steve Kovach that he had been waiting in line since 8 p.m. the night before. Cook unlocked the store and took selfies with people as they entered.
Apple announced its new devices at its annual launch event earlier this month, and preorders opened Sept. 15. Analysts and investors are watching closely to see whether the new iPhones can reignite the global smartphone market, which is on track to hit a decade low this year, according to an August report from Counterpoint Research.
In a Thursday note, before the launch of the devices in stores, analysts at Bank of America wrote that ship dates for the iPhone 15 Pro and Pro Max models were extended but “somewhat lower” on average compared to the preorder cycle last year.
Shares of Apple were up less than 1% Friday morning. The company did not immediately respond to CNBC’s request for comment.
The new iPhone 15 lineup starts at $799 and features a USB-C charging port and a new titanium exterior. CNBC’s Kif Leswing tested the two new Pro iPhones, which start at $999 and $1,199, and found that the titanium is a “huge upgrade” because it makes the phone feel much lighter.
Customers can purchase the new devices at their nearest Apple Store or online.
Virgin Atlantic flight using low-carbon fuel arrives in New York City
No fruit acids, whitening creams: UAE authority issues guidelines for salon cosmetics
Maryland child has lead poisoning linked to recalled applesauce pouches
NYU student bar association pres axed for saying Israel ‘responsible’ for 7 October
DeSantis' presidential campaign suffers major blow
Feeding Tampa Bay serves hundreds a traditional meal for Thanksgiving
The Countach DiCaprio Crashed In Wolf Of Wall Street Is Going To Auction
Cruise CEO And Co-Founder Kyle Vogt Steps Down
How to Respond to Relatives Who Feel the Need to Comment on Your Food and Body
Chris Pine Has Heard Rumors of a Possible Dungeons and Dragons 2
‘DWTS’: Are Daniella Karagach and Pasha Pashkov the First Husband and Wife Pros to Compete Against Each Other in the Semifinals?
Did that $4 N.H. thrift shop painting really sell for $191,000? Nope.
The Beatles’ Song Producers Worried Would Never Get Play Time on the Radio
California Rakes In $269.3M Taxes From Cannabis For 3rd Quarter 2023
Patriots reportedly re-sign QB Will Grier to practice squad three days after release
Tech21 hours ago
Tech Moves: Leafly board member departs; Uber Freight hires ex-Convoy comms lead
Finance23 hours ago
Taylor Swift’s Funflation: Best Buy’s Retail Warning
News13 hours ago
Tesla’s future riding on the Cybertruck
Lifestyle13 hours ago
Egypt’s El Gouna Film Festival Set to Hold Special Edition Dec. 14-21 Following Postponement
News18 hours ago
SEAN HANNITY: Biden is a ‘pathetic’ excuse for a president
Auto15 hours ago
Powerful Lotus EV Charger Adds 89 Miles Of Range In Five Minutes
News15 hours ago
China expo first test of Xi-Biden rapprochement
Lifestyle22 hours ago
Best Walmart Cyber Monday Deals: Tech, Home, Kitchen And More