Giancarlo Stanton #27 of the New York Yankees is greeted by teammate Aaron Judge #99 after hitting a two-run home run in the first inning during the game between the New York Yankees and the Washington Nationals at Nationals Park on Thursday, July 23, 2020 in Washington, DC.
Alex Trautwig | Major League Baseball | Getty Images
The most anticipated sports matchup on TV this Friday won’t be on TV.
It’s streaming on Apple TV+.
Apple’s streaming service has exclusive rights to the Red Sox playing at the Yankees on Friday. The game has received attention not only because the Yankees are likely playoff-bound and playing their top rival, but also because their star slugger Aaron Judge is closing in on the American League home run record and could break it on Friday.
It’s a major test for Apple’s ambition to become a service for live sports and whether high-profile games can boost Apple’s subscriber numbers or serve other business aims, such as making Apple products more valuable to current users. Apple’s baseball broadcasts don’t follow a single team, instead opting for a marquee matchup or two each Friday night. But while it’s had high-profile games and big stars this year, this Friday will see the biggest star on baseball’s most valuable team chasing a decades-old record.
Sports broadcasts can be a powerful tool to attract users to new services. For instance, when Amazon Prime broadcast Thursday Night Football last week, it attracted the most new Prime signups over a three-hour period in the company’s history, outpacing big shopping days such as Black Friday, according to a memo seen by CNBC.
That said, pro football is still a much bigger draw in the U.S. than baseball. (Nielsen says that 13 million people watched Amazon’s NFL broadcast last week; 400,000 viewers is a good night for the YES network, according to the New York Daily News. Amazon is a part-owner of YES.)
When Apple started broadcasting MLB earlier this year, it said the games were free “for a limited time” but it has not yet started charging for access to baseball games. Currently, users only need an Apple ID — an account — but don’t need to pay $5 per month for Apple TV+. Even though the service is free, some users have expressed frustration about games not being on their normal channel with their normal broadcasters.
Anticipation for Friday’s game is so high that the Yankees home channel, YES, has unsuccessfully tried to wrest the broadcast back from Apple, the New York Post reported on Thursday.
Apple has never revealed subscriber numbers or viewers for any of its shows or broadcasts on Apple TV+. It’s taken a quality-over-quantity approach and focused on awards as a key metric to judge the success of its scripted shows.
In a break from its historical preferences, has made Apple TV+ apps for several non-Apple platforms, including Roku, Amazon’s Fire TV, Google TV, and game consoles, allowing its broadcasts to reach a wider market.
In addition to baseball, Apple also has a deal with Major League Soccer to exclusively broadcast its matches. But the NFL remains the biggest sports streaming prize. As CNBC previously reported, Apple has bid for NFL Sunday Ticket, a package of rights to out-of-market NFL games, competing against Amazon and ESPN parent Disney.
Apple declined to comment on viewer numbers.
The Shocking American Links to Putin’s Deadly War Machines
Andy Cohen’s Gift Guide Includes a Useful Pick From Khloe Kardashian
England v Senegal bonus – Claim your £1 FREE BET on World Cup clash with Sky Bet
UAE National Day 2022 -Emirates highlights its history of community collaboration
Texas widow of deceased border agent who contracted COVID in line of duty speaks out on benefits ‘injustice’
“Not the homosexual is perverted”: filmmaker Rosa von Praunheim turns 80
Here’s How Often You Really Need to Clean Your Bathroom
Balenciaga are NOT suing creative masterminds behind warped children’s BDSM-themed photoshoot
29 Chill Songs for When You Just Need a Minute to Yourself
Balenciaga campaign features book by Belgian Michael Borremans who is known for depicting naked kids
Prince Harry and Meghan Markle ‘Never Really Wanted’ Their Own Netflix Docuseries
‘The Sopranos’ Actor Lillo Brancato Jr. Returned to Acting Shortly After Being Released From Prison
‘Bridgerton’: Season 3 Will Focus on Penelope and Eloise’s Broken Friendship
Robert Plant’s Solo Songs Achieved What Led Zeppelin Never Could
Chicopee man arrested as the alleged ‘Route 91 Bandit’
Auto24 hours ago
GM’s Robotaxi Division To Enter “Large Number Of Markets” In 2023
Tech19 hours ago
Updates From the Mario Movie, The Flash, and More
Wellness20 hours ago
When Postpartum Depression Shows Up as Intense Anger
Tech24 hours ago
South Dakota Bans TikTok From State Government Phones
Travel17 hours ago
Nobu Hospitality and Simon Celebrate Opening of Nobu Hotel & Restaurant at Phipps Plaza
Auto18 hours ago
New BMW M2 With M Performance Parts Debuts At Essen Motor Show
Auto20 hours ago
Tuner Builds Mercedes G 500 On Tracks For Dashing Through The Snow
Auto22 hours ago
BMW USA To Increase Prices By Up To $2,800 From 2023: Report