News
Meta vs. TikTok: How they’re each using AI to attract advertisers and which one is winning
Published
10 months agoon
By
New Yorker
In this photo illustration, the Meta Platforms logo is seen displayed on a smartphone and the words “Monthly subscription” and logos Facebook and Instagram.
Rafael Henrique | Lightrocket | Getty Images
Meta Platforms (META) is trying to beat TikTok at its own game. The Chinese-owned platform exploded on the scene in 2016, using artificial intelligence to drive engagement. Now, Meta is ramping up its own AI capabilities to supercharge its services, including short-form Reels videos on Facebook and Instagram — a strategy that can help it turn the tide on advertising market share lost to TikTok.
Source: CNBC
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