Rihanna, sporting a red ensemble and a brand-new baby bump, set the world aflame Sunday during the Super Bowl LVII halftime show. The 34-year-old star, who welcomed a baby last May with rapper A$AP Rocky, performed some of her greatest hits during the highly anticipated live performance — Rihanna’s first in six years — in front of some 100 million viewers worldwide.
And though the show has already received plenty of praise on social media and beyond, there’s one thing it didn’t get: a paycheck.
Did the NFL Pay Rihanna to Perform At Halftime?
You may be thinking that the NFL will be willing to pay top dollar to get such an iconic lineup of halftime performers. The truth is, artists that perform at a Super Bowl halftime historically make nothing.
In a 2016 interview with Forbes, NFL spokesperson Joanna Hunter said: “We do not pay the artists. We cover expenses and production costs.”
If They Don’t Get Paid, What’s In it For the Artists?
While halftime performers don’t get a paycheck from the NFL for their time and efforts, ultimately, they reap financial benefits through their guaranteed exposure to millions of people.
Through the halftime performances, artists are given an unmatched opportunity to promote their newest albums or singles, driving traffic to their upcoming tours or latest projects.
In 2018, Justin Timberlake’s halftime show increased his sales gain by 534%.
How Much Do Super Bowl Halftime Shows Cost?
While Super Bowl performers are not paid by the NFL, the production details can be quite pricey. Whether it’s for fireworks, LED panels or extravagant entrances, here are some of the most notable halftime shows we have seen and the costs involved:
- 2001: Aerosmith, NSYNC, $11 million
- 2007: Prince, $12 million
- 2013: Beyoncé, $600,000
- 2017: Lady Gaga, $10 million
- 2020: Jennifer Lopez and Shakira, $13 million
Who Performed at the Super Bowl Halftime Show Last Year?
The Super Bowl LVI Halftime Show featured an iconic lineup of Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar.
Source: NBC New York
UAE remote work visa: Abu Dhabi, Dubai among top destinations for ‘digital nomads’
Hunt warns of benefit cuts for people who won’t ‘actively look for work’
Breezy and less humid this week, not much rain
‘Chelsea on sea’ goes to war over second home owners: Seaside haven votes to ban wealthy Londoners from buying holiday lets amid demands they face TRIPLE council tax…but local firms say they need tourists to survive
Shah Rukh Khan’s ‘Jawan’ Surpasses ‘Pathaan’ to Become Top Indian Film of the Year
Bybit to Stop UK Services as Fin Regulators Clamp Down – Are You Affected?
11 Hidden Sales You Don't Want to Miss: Pottery Barn, SKIMS & More
Things Lie About Their Identities Just Like People Do
Emirates Seeks Experienced Airbus Captains to Join its Expanding A380 Fleet
Chelsea ‘confident of signing’ Ivan Toney as Brentford slap £60m fee on striker
Josh Duggar Has Had a Change to His Prison Release Date Once Again
Review & setlist: Lil Yachty’s effortlessly cool Field Trip Tour drives Boston to the next rap frontier
‘When Calls the Heart’ Season 10 Episode 10 Recap: Lucas Defends Hope Valley
Providence woman convicted of involuntary manslaughter in overdose death of North Attleboro man
Nicole Scherzinger and Fiance Thom Evans Met While She Judged Him on ‘X Factor: Celebrity’
Finance19 hours ago
Chainlink Completes Falling Wedge on Weekly Timeframe While P2E Battle Token Crosses $150k in Presale
Lifestyle19 hours ago
15 Affordable Products to Help Your Tech Feel Like New Again
News20 hours ago
Meghan Markle Linked to Run for Dianne Feinstein’s Senate Seat
Travel24 hours ago
50 tourism ministers, 500 guests welcomed to Diriyah for World Tourism Day gala event
Finance16 hours ago
Congress Passes Funding Bill to Avoid US Government Shutdown
Finance20 hours ago
Fentanyl Isn’t Just Smuggled In From Mexico. It Also Arrives Duty Free By Mail
Politics15 hours ago
Biden and Trump bring cold comfort to auto workers girding for long strike
News20 hours ago
As D.C. weighs sexual harassment policy, data show scope of complaints