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Volvo’s New ‘Affordable’ Mini Electric SUV Mimics Tesla’s Interior



Speaking of speed, the EX30 can recharge at a decent pace as well. The extended-range twin motor has a charging capacity of up to 153 kW, while the entry-level car has a capacity of 134 kW. This means going from 10 to 80 percent in a little over 25 minutes.

These pimped models will cost more than that £34,000, of course, with the flagship Ultra twin-motor retailing at £44,495 in the UK, so it will be interesting to see if the all-wheel-drive performance version still attracts those target customers that are not 54 but 34.

The EX30 might be a small electric SUV, but it’s going up against some stiff competition, including the cheaper Peugeot e-2008 and MG ZS, and the more expensive Skoda Enyaq iV, to name only a few in the rapidly expanding mini eSUV market. Perhaps the biggest competitors will be the all-electric Jeep Avenger at £36,500 and Europe-only Ford Explorer, rumored to start around the £40,000 mark.

Looks-wise, the EX30 is pleasingly reminiscent of a slightly shrunken XC40, which, considering how popular that model has been, is no bad thing. The XC40 became the brand’s second-best-seller globally in 2019, and currently accounts for just over one-quarter of Volvo’s worldwide volume. As for Volvo’s proud statement that this is its smallest SUV yet, at 4,233 mm (13.89 feet) long, it is indeed a touch shorter than the 4,440 mm (14.57 feet) of the XC40. It’s also 30 mm slimmer, and just under 100 mm lower in height.

All information, including driving data, is displayed on the one central touchscreen, just like Tesla’s Model 3.


Photograph: Volvo

Inside there is more than a whiff of Scandinavian minimalism. You might even call the design stark. You can choose between four interior designs or—oh dear—“rooms” (called Breeze, Indigo, Mist, and Pine), each with a different combination of recycled and renewable materials, including woven flax, upcycled denim fibers from blue jeans, ground plastic waste, recycled polyester, and carpet from recycled PET bottles.

Source: Wired

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