Why McLaren Racing’s CEO banned ‘ASAP’ from his vocabulary

Being meticulous and precise is important in business.

Failing to do so can lead to miscommunication, says McLaren Racing CEO Zak Brown.

“I live by briefs and sometimes get multiple briefs,” Brown told CNBC’s Make It. “If they aren’t dated, you end up looking at two documents and you’re not sure which one’s the current ones.”

But it’s not just briefs that he finds frustrating when they’re unclear.

“Never use the term ASAP – that leads to miscommunication. Because there is no ASAP in my calendar. There is Wednesday at three o’clock, there’s Friday at 10 a.m. There is no such thing as ASAP,” Brown said.

This is just one of Zak Brown’s biggest lessons. Watch the video above for more.