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Seattle-based cooking startup secures additional funding to support their vision of ‘culinary medicine’



Seattle chef and Homemade CEO Joel Gamoran is known for hosting online cooking classes and a TV series on PBS. Gamoran is currently raising funds to support his culinary endeavors, particularly his vision of creating a product centered around “culinary medicine” to promote healthy eating habits through his cooking classes.

The recent SEC filing has revealed that Homemade has secured approximately $1.5 million in new funding. This investment will be utilized to enhance existing projects and launch new initiatives. Homemade offers live, free cooking classes to a global audience, with as many as 3,500 viewers tuning in to learn various recipes ranging from happy hour bites to desserts.

Gamoran expressed his excitement over the increasing viewership and engagement in Homemade’s online classes, with 98% of viewers staying until the end of the 45-minute sessions. The platform has garnered over 4 million views, showcasing its popularity among aspiring home chefs. Additionally, Homemade has produced a cooking series for PBS called “Homemade Live!” shot in front of a studio audience at their headquarters along the Seattle waterfront.

The chef’s ultimate goal with the additional funding is to develop a product focused on “culinary medicine” to assist individuals with health conditions like diabetes in adopting healthier dietary choices. Instead of relying solely on medication, Gamoran aims to prescribe cooking classes as a means of promoting overall wellness. He envisions collaborating with partners in preventative health, such as health care providers and insurers, to offer this innovative solution.

At present, Homemade operates with a small team of five employees and multiple contractors. The company recently welcomed Ben Friedman as COO and Lauren Locke as head of brand partnerships, enhancing its leadership team. In addition, Homemade’s content is now available as free programming on Alaska Airlines, expanding its reach to a broader audience.

Gamoran’s passion for cooking and commitment to promoting healthy eating habits through his online classes and PBS series have resonated with viewers worldwide. As he continues to grow Homemade with the new funding, the chef remains dedicated to empowering individuals to make positive lifestyle changes through the art of cooking. With a focus on “culinary medicine,” Gamoran aims to revolutionize the way people approach their health and well-being, one recipe at a time.

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