CHELSEA have finally found a new shirt sponsor – seven weeks into the Premier League season.
The Blues have been without a front-of-shirt sponsor since the campaign kicked off last month.
But according to The Telegraph, they have now been granted approval for Infinite Athlete to take over.
Chelsea’s deal with the sports tech company is believed to be worth around £40million.
It will see the logo feature on the front of both the men’s and women’s team shirts.
The new Infinite Athlete-branded shirts are not expected to be worn during this weeks Chelsea’s Carabao Cup clash with Brighton.
However, they could feature from Monday’s match against Fulham.
Infinite Athlete was established in July after being acquired by Tempus ex Machina, who also signed a deal with Chelsea in April.
The company is an AI statistics provider and it works with broadcasters and streaming services with live information on player statistics and injuries.
Prior to striking a deal with Infinite Athlete, Chelsea saw talks with gambling company Stake and streaming platform Paramount+ fall through.
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Premier League chiefs refused to approve the club’s proposed deal with Paramount+ as they believed that such an agreement would upset broadcast partners.
Meanwhile, the Blues scrapped plans to partner with Stake following fan backlash.
Source: The Sun
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