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Logan Paul and Prime’s UFC deal was leaked by Dana White THREE WEEKS ago



THE sponsorship deal between Logan Paul and KSI’s Prime drink and the UFC was accidentally revealed THREE WEEKS before it was officially announced.

Mixed martial arts’ premier promotion announced a multi-year sponsorship deal with the rapidly growing hydration company earlier this week.

Prime will be 'the official global sports drink of UFC'
UFC chief Dana White seemingly let the cat out of the bag three weeks ago

But UFC president Dana White seemingly let the cat out of the bag last month following the promotion’s first event of 2023.

During the UFC Vegas 67 post-fight press conference, the veteran promoter had a bottle of Prime placed in the spot normally reserved for cans Monster – a long-term sponsor of the company.

That prompted some fight fans to speculate that Prime had become one of the UFC’s many sponsors – which since has proven to be the case.


In addition to Prime becoming “the official global sports drink of UFC”, social media stars Paul and KSI will collaborate and make “original content” for the MMA leader.

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Upon announcing the deal, a proud-as-punch Paul said: “I’ve been a fan of UFC for as long as I can remember.

“So having the opportunity to partner with them and amplify the PRIME brand is a check off the bucket list.

“Together, we are a global powerhouse and this collaboration is sure to extend far beyond the Octagon with an opportunity to give back in the process with the UFC Foundation.”

KSI – real name Olajide Olatunji – said of the deal: “This partnership enables us to tap into UFC’s fan base and reach a massive global audience across multiple platforms.


“Giving us the ability to flex our marketing muscles and prove we are a dominating force in the industry.”

White, 53, said: “We’re excited to name PRIME the Official Sports Drink of UFC and an official partner of the UFC Performance Institute.


“Logan and KSI have worked hard to build PRIME into the best-tasting, hottest sports drink on the market.

“With their massive social media following and UFC’s global reach, we’re going to get the PRIME brand in front of hundreds of millions of fans all over the world.

“Whether you’re a professional athlete or if you just love working out, PRIME should be your first choice for a go-to sports drink.”

The UFC returns to action early on Sunday morning for another Fight Night card from the Apex in Las Vegas, which will be headlined by a heavyweight showdown between Derek Lewis and Serghei Spivac.

The promotion will resume pay-per-view action the following week with a mouthwatering lightweight title fight between champion Islam Makhachev and featherweight king Alexander Volkanovski at UFC 284.

Source: The Sun


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