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Tech Industry Updates: SheerID Appoints New CEO, Pinecone Welcomes COO, Legal Veteran Joins Docusign, and Other News



Stephanie Copeland Weber has recently been named as the new CEO of Portland-based marketing verification startup SheerID. She is taking over from co-founder Jake Weatherly, who will now serve as a board director and strategic advisor for the company. Weatherly expressed his confidence in Copeland Weber, calling her his “handpicked successor.” With over 25 years of experience in growing businesses as a strategic and operational leader, Copeland Weber is well-equipped to lead SheerID through its next stages of growth.

SheerID, founded in 2011 by Weatherly and co-founder David Shear, specializes in providing consumer brands with the ability to offer special deals to specific groups such as students, teachers, and the military. The company’s platform collects information from consumers to verify their eligibility for these deals. Major companies such as Amazon, Google, and Spotify utilize SheerID’s solution to provide exclusive offers to their target audiences. Copeland Weber’s appointment as CEO signifies a new chapter for SheerID as it continues to expand its services and reach in the market.

In other industry news, Pinecone, a cloud-based vector database for AI applications, made some key appointments with Lauren Nemeth taking on the role of chief operating officer and Bob Muglia joining as a board member. Nemeth, who previously served as chief revenue officer at Twilio, brings valuable leadership experience to Pinecone. Muglia, a seasoned tech leader and investor, has held prominent positions at Snowflake and Microsoft, among others. These appointments further strengthen Pinecone’s leadership team as the company continues to innovate in the AI space.

Jessica Nguyen has joined Docusign as deputy general counsel for AI Innovation and Trust. With a background in legal roles at companies like Avalara and Microsoft, Nguyen brings a wealth of experience to her new position. General Motors also announced the promotion of two executives to senior vice president roles, both with ties to Seattle. Dave Richardson, a UW alum and founder of Skytap, and Baris Cetinok, a tech veteran with experience at Microsoft and Amazon, will play key roles in GM’s continued growth and innovation efforts.

Meanwhile, Seattle-based Pacific Science Center welcomed Freeda Warren as chief administrative officer, focusing on increasing the organization’s impact and support for major initiatives. Additionally, Rene Bystron, founder of AI education app AI LaMo, is launching a new venture called DeltaGen aimed at making AI tools more accessible. Ashley Levesque has resigned from her position as VP of marketing at Seattle marketing tech firm Banzai, while Kyle Swan has taken on a new role as director at Silicon Valley Bank after years as a Portland-based executive.

Finally, Meg Manazir, a communications professional at Microsoft, announced her departure from the company to take time off to recharge and explore new opportunities. With a background in executive platforms and narrative architecture for Microsoft Advertising, Manazir’s move reflects a growing trend of professionals seeking new challenges and growth opportunities in the tech industry. As the tech and marketing landscape continues to evolve, these leadership changes and appointments highlight the ongoing innovation and talent within the industry.

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