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Amazon inks new deal with NASCAR, bolstering sports streaming portfolio

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Amazon’s live sports ambitions keep growing. The Seattle tech giant announced Wednesday a seven-year content deal with NASCAR that includes exclusive rights to five NASCAR Cup Series races beginning in 2025.

  • NASCAR joins the NFL, WNBA, NWSL, Premier League, and others that have live sports deals with Amazon and its Prime Video arm.
  • As we noted in our review of Amazon’s Black Friday NFL broadcast last week, the company is using these deals to drive growth in other areas of its business such as online retail or advertising, in addition to beefing up its Prime membership numbers.
  • “We are thrilled to pair our proven ability to bring a large-scale audience of passionate fans with Prime Video’s potential to introduce our sport to new viewers utilizing their unique platform beginning in 2025,” NASCAR President Steve Phelps said in a statement.

Source: Geek Wire

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