Minister of Tourism, Hon Edmund Bartlett has urged regional tourism stakeholders to redefine the industry in what can now be described as the new post-COVID era.
Speaking at the Caribbean Hotel and Tourist Association’s (CHTA) Travel Forum and Awards Luncheon today at Sandals Royal Barbados, Minister Bartlett said: “In this post-COVID era, we must as a region rethink and redefine the meaning of tourism if we are to maximize our earnings and growth. We must begin to appreciate the fact that tourism is so much more than hotels, cruise lines and attractions and that there are direct, indirect and induced economic benefits in the tourism value chain that can accelerate growth in the region.”
The CHTA Travel Forum, which was held under the theme, “Tourism the Key Driver of Generational Wealth for Caribbean Nationals” included Hon. Kenneth Bryan, Minister of Tourism and Transport, Cayman Islands, and Chairman, Caribbean Tourism Organization (CTO); Hon. Ian Gooding-Edghill, Minister of Tourism and International Transport, Barbados, and Marc Melville, CEO, Chukka Caribbean.
“Tourism happens successfully because of all the sectors and subsectors that supply experiences, so there is a strong place for agriculture, technology, health and manufacturing and many more. The real wealth of tourism therefore lies in the capacity to supply on the demands of the industry,” added Minister Bartlett.
The Caribbean Travel Forum, held within the margins of CHTA Caribbean Travel Marketplace, is a new event focusing on the business of tourism in the Caribbean with specific emphasis on topics such as intra-Caribbean travel with a focus on air connectivity and multi-destination marketing, sustainability, technology innovations, labour market constraints and taxation.
“If 42% of people travel for just food, it means that suppliers of agricultural goods and services have the potential to really earn, and this is just one sector. We need to let everyone know that tourism is for them because once you have an idea you can convert that idea into tangible wealth,” Minister Bartlett noted.
The CHTA Travel Forum panel also looked at the impact of climate change and new technologies such as Artificial Intelligence on the tourism industry. Minister Bartlett in these discussions made another call for the establishment of a Resilience Fund that would allow every traveller to contribute a monetary sum towards their carbon footprints. He also embraced the new technologies that will shape tourism in the future by advocating for “training, training, training to ensure a better understanding to leverage them.”
The 41st CHTA Caribbean Travel Marketplace, being held in Barbados from May 9-11, is the largest regional annual event, which brings together buyers and sellers of the region’s tourism products and services.
Source: Breaking Travel News
MLB Postseason: What to know about 2023 wild-card series
Tierney suffers injury on loan at Real Sociedad and set for the sidelines
Strange FTX Token Rockets Up 5,000% as Viral New Bitcoin Project Starts Raising Funds – What’s Going On?
Louis Theroux revealed as Closing Keynote at World Travel Market London 2023
Mark Wahlberg says family is ‘happy’ after leaving Los Angeles for Las Vegas
I’m a Long-Distance Hiker With Ulcerative Colitis—Here’s How I Manage On and Off the Trail
This Back and Biceps Workout With Dumbbells Can Help Improve Your Posture
The Benefits of Lactic Acid for Skin Go Beyond Exfoliation
33 Tasty Pumpkin Recipes That Are Perfect for Fall
APL TechLoom Dream Review: A Comfy Shoe for Stylish Walkers and Casual Runners
News18 hours ago
Liverpool bomber detonated homemade device in taxi outside women’s hospital after his asylum claim was rejected, police probe finds
Finance17 hours ago
Crypto Trading Platform GSR Receives In-Principal MPI License in Singapore
Tech20 hours ago
Apple and devs plan software fixes for iPhone 15 Pro overheating issues
News22 hours ago
Lexington native among winners of Nobel in medicine for work that enabled creation of mRNA vaccines against COVID-19
News22 hours ago
Furious NFL fans slam Taylor Swift’s football ‘take-over’ and slam broadcaster for too many mentions and cutaways of the singer saying the coverage is ‘destroying football’
News22 hours ago
Climate target walk-backs highlight ‘overzealous’ policy pledges, OPEC chief says
News9 hours ago
Rep. Matt Gaetz triggers vote to oust Kevin McCarthy from speaker’s office
Wellness19 hours ago
35 Best Prime Day Shoe Deals 2023 to Shop Early