Tech Industry Updates: Icertis Welcomes COO and CMO; Former Zulily CEO Secures New Position; Maveron Brings on Senior Associate

Icertis, a contract management software company based in Bellevue, Washington, recently made two key executive hires. Anand Subbaraman joins as the new chief operating officer, bringing years of experience from previous roles at BrowserStack and Oracle. Jay Lee, the new chief marketing officer, comes from Avalara, with prior experience at companies such as PayPal, Swift Financial, and American Express. Founded in 2009, Icertis recently revealed it has surpassed $250 million in annual recurring revenue and was valued at $5 billion in 2021, having raised over $300 million from investors including SAP and SoftBank.

In addition to Icertis, other notable personnel changes have taken place across the Pacific Northwest tech industry. Terry Boyle, former CEO of Zulily, has taken on the role of CEO at resale company Trove. Simran Suri, previously at Equal Ventures, has joined venture capital firm Maveron as a senior associate. Summer Burt, formerly of Blue Nile, is now chief marketing officer at Redwood Outdoors, a sauna and cold plunge company. Tony Perrotta, with experience at healthcare companies Rhapsody and Orion Health, has become chief financial officer at MacroHealth. Nick Quinlan, previously at Major League Hacking, has been appointed executive director at Washington Business Week, a nonprofit supporting high school students in developing professional and financial skills.

Icertis’ addition of Anand Subbaraman as COO and Jay Lee as CMO reflects the company’s growth and continued success. Subbaraman, based in India, brings a wealth of experience from previous leadership roles at BrowserStack and a long tenure at Oracle. Lee, who was most recently CMO at Avalara, has held positions at major companies including PayPal, American Express, and GE. Icertis, founded in 2009, has achieved significant milestones, with over $250 million in annual recurring revenue and a valuation of $5 billion in 2021, having received substantial funding from investors like SAP and SoftBank.

The tech industry in the Pacific Northwest has seen several significant personnel changes in recent months. Terry Boyle, former CEO of Zulily, has taken on the leadership role at Trove. Simran Suri has joined Maveron as a senior associate, having previously worked at Equal Ventures. Summer Burt, with a background at Blue Nile, has become CMO at Redwood Outdoors. Tony Perrotta, a former executive at Rhapsody and Orion Health, is now CFO at MacroHealth. Nick Quinlan, who previously served as COO at Major League Hacking, has been appointed executive director at Washington Business Week, a nonprofit supporting high school students in developing professional and financial skills.

The addition of Anand Subbaraman as COO and Jay Lee as CMO at Icertis highlights the company’s commitment to building a strong leadership team. Subbaraman’s experience at BrowserStack and Oracle brings valuable insights to his new role, while Lee’s background at Avalara and other major companies will be instrumental in driving marketing strategies. With a focus on contract management software, Icertis has experienced rapid growth, surpassing $250 million in annual recurring revenue and achieving a valuation of $5 billion in 2021. The company’s success has been supported by significant investments from industry giants such as SAP and SoftBank.

The Pacific Northwest tech industry continues to see notable executive appointments and changes in key leadership positions. Terry Boyle’s move to Trove following his tenure at Zulily reflects ongoing shifts within the region’s tech landscape. Simran Suri’s transition to Maveron as a senior associate, Summer Burt’s move to Redwood Outdoors as CMO, Tony Perrotta’s appointment as CFO at MacroHealth, and Nick Quinlan’s new role as executive director at Washington Business Week all contribute to the diverse and dynamic talent pool in the area. These changes underscore the region’s reputation as a hub for innovation and growth in the technology sector.