Finance
Country Star Jason Aldean Believes Nashville’s Booming Honky Tonk Scene is Perfect for Owned Businesses
Nashville has become a bustling hub for country musicians looking to expand into the world of bars and restaurants. Stars like Garth Brooks, Luke Bryan, Kid Rock, Dolly Parton, Blake Shelton, and Reba McEntire have all opened establishments in the city’s thriving bar scene. Jason Aldean, who recently added a third location of his Jason Aldean’s Kitchen and Rooftop Bar in Pittsburgh, views the crowded field not as competition but as a necessity to accommodate the constant influx of visitors and residents in Nashville.
Nashville’s tourism industry has seen massive growth in recent years, with 141 million visitors spending $29 billion in the city in 2022. Jason Aldean, who owns a restaurant in the city, is pleased with the success of his establishment and has partnered with Teabird, a hard sweet tea, to serve at his bar. Despite his ventures into the restaurant industry, music remains Aldean’s primary focus. He is set to perform at the upcoming Academy of Country Music Awards and has added dates to his Highway Desperado Tour through September.
Balancing recording music, touring, and family life can be challenging for Aldean, a father of four. He has found a routine that works for him and his wife, alternating weekends on the road alone and with family. While touring presents its challenges, Aldean finds solace in performing on stage and spending time with his bandmates. For the Georgia native, sweet tea holds a special place as a symbol of Southern charm, reminding him of home and childhood memories.
Aldean’s partnership with Teabird Hard Sweet Tea is a natural fit for the musician, who views sweet tea as a quintessential Southern beverage that represents warmth and comfort. Despite enjoying a good night out, Aldean claims not to suffer from hangovers, crediting his quick recovery to ample sleep, hydration, and a hearty meal. His advice for those struggling with a hangover includes drinking water, Gatorade, eating, and potentially indulging in a “hair of the dog” remedy like Teabird.
Overall, Aldean remains enthusiastic about hitting the road for his upcoming shows and looks forward to another successful year in the music industry. He is grateful for the opportunity to perform and travel the country, embracing the unique lifestyle that comes with being a touring musician. As a prominent figure in the country music scene, Aldean continues to balance his professional and personal life, finding fulfillment in both his music career and entrepreneurial endeavors in Nashville’s thriving bar and restaurant scene.
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