61 Best Prime Day Fitness Deals 2023: Fitbit, Apple, Bowflex

Amazon’s Prime Big Deal Days sales event is halfway over, but there’s still time to shop an array of great Prime Day fitness deals—so you can update your gear without necessarily breaking the bank. The sale ends after today, Wednesday, October 11, so don’t wait to start saving on activewear, sneakers, activity trackers, home workout equipment, and more. We even found some excellent deals at other top fitness retailers like Nike and Lululemon.

Just remember: Only Amazon Prime members have access to these deals, along with other perks like free one-to-two-day shipping. If you’re not subscribed yet, you can sign up for a free 30 day membership trial anytime you’d like.

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The best Amazon Prime Day fitness deals we’ve found so far

Some of our favorite brands, including Apple, Fitbit, and Asics, have major markdowns on some of their top products. You can always expect discounts to change and new items to go on sale during these Amazon events, so watch this space for updated offers as Prime Day starts to wind down.

1. Apple AirPods Pro: originally $249; now $189
2. Bowflex SelectTech 840 Kettlebell: originally $199; now $127
3. Asics Gel-Kayano 28 Running Shoes: originally $160; now $90
4. Echelon Smart Connect Fitness Bike: originally $1500; now $1000
5. Fitbit Sense Advanced Smartwatch: originally $250; now $200

Keep an eye on your workout metrics (and get useful insights into your sleep and other activities) with these sleek wearables from SELF Certified and fan favorite brands like Apple, Garmin, and Fitbit.

Read more: Best Smartwatches; Best Fitness Trackers

It’s always worth a shout when Fitbits go on sale, and we’ve found great discounts on several models from the beloved brand.

Fill your ears with crisp, motivational tunes with the help of these top-rated headphones. The Beats Powerbeats Pro Wireless Earbuds won a SELF Home Fitness Award for their impressive battery life and sweat resistance.

Read more: Best Workout Headphones

Log miles while catching up on your favorite show, or train for your next race on these high-quality treadmills from running coach-approved brands ProForm and Horizon.

Read more: Best Treadmills; Best Folding Treadmills; Best Amazon Treadmills

Walking treadmills might not be designed for top speeds, but they’re super useful for low-key workouts. Both of the options featured here are highly rated and fit nicely under a standing desk (in case you like to walk while you work).

Read more: Best Walking Treadmills

Take your next ride in the comfort of your living room or home gym with these high-quality indoor exercise bikes from expert-recommended brands Echelon and Schwinn.

Read more: Best Exercise Bikes; Best Peloton Alternatives

Want a cardio and strength training workout all at once? A rower checks both boxes in one machine. We’ve found deals on high-end models (including one from SELF Certified brand Hydrow) and budget-friendly workhorses from Sunny Health & Fitness.

Read more: Best Rowing Machines; Best Foldable Rowing Machines

Elliptical workouts are a great, low-impact alternative to runs. While the machines from Niceday and Schwinn give you the option to work your arms at the same time as your legs, FitNation’s Pedal Pro Plus lets you get some cardio in while seated at your desk.

Read more: Best Ellipticals; Best Under Desk Exerciser 

Both standard and adjustable dumbbells are on sale at the moment, which means you can easily add weightlifting to your home workout routine—no matter how much (or little!) space you have to spare. We especially love how colorful BalanceFrom’s three-weight set is. Plus, the neoprene coating makes the dumbbells easy to grip.

Read more: Best Dumbbells; Best Adjustable Dumbbells

A kettlebell (especially an adjustable one) is a super versatile weight to have at the ready. Bowflex’s SelectTech 840 Kettlebell won a SELF Home Fitness Award last year because it’s easy to use and has a wide weight range (from eight pounds up to 40 pounds).

Read more: Best Kettlebells

Slam balls and good old fashioned hand weights all make excellent additions to your training routine. You can even add a little strength challenge to your cardio routine with a weighted jump rope.

Amazon is low-key a great retailer for high-quality workout clothes like tanks, joggers, sports bras, and more. Brands like Adidas, Under Armour, and New Balance (to name a few) have Prime Day sales underway.

Read more: 2023 SELF Activewear Awards

Flow, stretch, squat, or run—whatever workout you have planned, these leggings will move with you seamlessly. We’d even happily wear them to brunch or for a nice day on the couch.

Read more: Best Amazon Leggings; Best Workout Leggings

While the brand might not observe Prime Big Deal Days, it does have a fantastic clearance section that you can browse year-round. Not only can you find Lululemon’s longstanding best-sellers like the Align Tight and the Flow Y Bra for less, you can also save on its running and training apparel, too (the Wunder Train Tight is more compressive and supportive than the Align, making it a great option for higher-impact workouts).

Read more: Best Lululemon Leggings

In addition to the aforementioned Asics, there are deals on Saucony and SELF Sneaker Award–winning Puma sneaks right now. The Deviate Nitro 2 took home our award for the best training running shoe—beginners and experienced runners alike will find something to love about it.

Read more: Best Workout Sneakers; Best Walking Shoes; 2023 SELF Sneaker Awards

Nike’s clearance section should be a de facto stop if you’re hunting for great fitness deals. The brand regularly wins SELF Sneaker Awards for its top-of-the-line running shoes, and its activewear is consistently functional yet cute. And for a limited time, you can save an additional 20% off select sale items with the code ULTIMATE.

Read more: Best Nike Running Shoes; Best Nike Walking Shoes

Want to make the most of your rest days? A foam roller or expert-approved protein powder (that doesn’t taste like chalk) may be worth adding to your cart—whatever your preference, they’re all highly discounted at the moment.

Read more: Best Protein Powder

Theragun, Hyperice, and more high-quality brands are marking down foot massagers and percussive massage guns for Prime Day.

Read more: Best Massage Guns

Sipping from one of these top-rated water bottles will help you remember that hydration is key. Right now, you can save on an ever-popular Hydro Flask or pick up the trail-ready CamelBak Eddy+, which comes with a built-in LifeStraw water filter.

Read more: Best Water Bottle

Both your power vinyasa flows and chilled-out stretch sessions will feel well-supported with one of these yoga mats. For a particularly efficient deal, BalanceFrom’s cushy mat comes with two sturdy yoga blocks.

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